The Multi-Sensory Shopper

  equal access: equal fun, let's play! All designs should give access to all. We need to see the fun in making accessible content and educate folks about designing universally. This world is increasingly becoming a more customizable world: we want it just so. Currently, 350 million people are colour-blind and the world's favourite card game UNO decided to do something about this. They partnered with Color ADD, a colour identification system using symbols to represent colours to create the first card game optimized for colour blindness. Finally, physical and cognitive accessibility is being recognized as important because people play, learn and take in information differently. Way to go UNO!

Crayola's Colors of the World : Packaging design serves as a pivotal tool for fostering diversity, inclusion, and accessibility, crucial for reaching a broad consumer base. Crayola's Colors of the World Crayons, featuring 24 skin tones, exemplify inclusive design, enhancing sensory experiences and representation. Inclusive packaging considers diverse backgrounds and abilities, promoting cultural sensitivity and sustainability, while appealing to a wider audience. Companies must embrace multi-sensory and diverse packaging to meet the needs of today's diverse consumers effectively.