The Multi-Sensory Shopper

Cheerios' Multi-Sensory Packaging: Celebrating the People Who Make Your Heart Happy Cheerios has long been a breakfast staple, known not just for its great taste but also for its heart-healthy benefits. The brand is taking its marketing to a new, exciting level by introducing multi-sensory packaging that celebrates the special people in our lives. With limited-edition boxes featuring designs for Mom , Dad , Beloved , Aunty , and Bestie , Cheerios reminds us that breakfast isn’t just about fueling your body—it’s about celebrating the connections that make your heart happy. Multi-sensory packaging is an innovative way to appeal to more than just the taste buds. Cheerios' new packaging goes beyond the visual, engaging emotions and evoking memories of the people who bring joy to our lives.  Whether it’s a box dedicated to  Mom  with a warm, caring design or one for  Bestie  featuring fun, playful colours and motifs, each box has been thoughtfully crafted to trigg...

How Campbell's Soup Uses Multi-Sensory Packaging to Appeal to Kids Campbell's Soup  has always been a go-to comfort food, especially during the colder months. However, this winter, the brand is taking its marketing to the next level with a clever approach to multi-sensory packaging. They've introduced adorable snowmen and winter-themed characters to their soup cans, creating an experience that’s not only fun and engaging but also delicious. Multi-sensory packaging is all about appealing to more than just one sense. In Campbell’s case, these winter-themed characters do more than just look cute-they invite children to interact with their food in a way that makes eating soup feel like a fun, cozy activity. By introducing snowmen with different faces, hats, and scarf details, Campbell uses visual stimuli to craft a more immersive experience for kids. Kids often associate food with fun, especially when wrapped in bright colours and playful designs. By incorporating cheerful s...