The Multi-Sensory Shopper

Magnum, renowned for its luxurious ice cream treats, has taken the art of indulgence to a whole new level with its latest innovation: chocolate-encased tubs of classic ice cream. This new offering satisfies the taste buds and engages consumers in a unique sensory experience right from the moment they pick up the tub. Imagine holding a perfectly smooth and decadent Magnum ice cream tub in your hand. The packaging is an invitation to indulge—crafted with a thick layer of premium chocolate that encases the velvety ice cream. What sets this apart is the ingenious design that encourages consumers to crack the chocolate by squeezing the pot and breaking through the top to reveal the rich ice cream. This seamless harmony between packaging and product creates more than just a moment of consumption—it becomes a ritual of anticipation and satisfaction. Cracking the chocolate adds an element of interactive delight, transforming the ice cream into an experience to be savoured. Magnum understands t...