The Multi-Sensory Shopper

Cheerios' Multi-Sensory Packaging: Celebrating the People Who Make Your Heart Happy Cheerios has long been a breakfast staple, known not just for its great taste but also for its heart-healthy benefits. The brand is taking its marketing to a new, exciting level by introducing multi-sensory packaging that celebrates the special people in our lives. With limited-edition boxes featuring designs for Mom , Dad , Beloved , Aunty , and Bestie , Cheerios reminds us that breakfast isn’t just about fueling your body—it’s about celebrating the connections that make your heart happy. Multi-sensory packaging is an innovative way to appeal to more than just the taste buds. Cheerios' new packaging goes beyond the visual, engaging emotions and evoking memories of the people who bring joy to our lives.  Whether it’s a box dedicated to  Mom  with a warm, caring design or one for  Bestie  featuring fun, playful colours and motifs, each box has been thoughtfully crafted to trigg...

How Campbell's Soup Uses Multi-Sensory Packaging to Appeal to Kids Campbell's Soup  has always been a go-to comfort food, especially during the colder months. However, this winter, the brand is taking its marketing to the next level with a clever approach to multi-sensory packaging. They've introduced adorable snowmen and winter-themed characters to their soup cans, creating an experience that’s not only fun and engaging but also delicious. Multi-sensory packaging is all about appealing to more than just one sense. In Campbell’s case, these winter-themed characters do more than just look cute-they invite children to interact with their food in a way that makes eating soup feel like a fun, cozy activity. By introducing snowmen with different faces, hats, and scarf details, Campbell uses visual stimuli to craft a more immersive experience for kids. Kids often associate food with fun, especially when wrapped in bright colours and playful designs. By incorporating cheerful s...

 

In today’s competitive snack market, Dad’s Cookies stands out for its delicious treats and packaging that appeals directly to the senses. By highlighting the crunch and texture of their cookies, Dad’s Cookies effectively turns packaging into a sensory experience that drives purchase intent. Here’s how they achieve this: The Power of Nostalgia Nostalgia is pivotal in Dad’s Cookies’ packaging, evoking memories of simpler times through a retro design. This emotional connection creates a comforting atmosphere that appeals to consumers on a deeper level, encouraging them to reach for a familiar and reassuring product. The nostalgic design sets the stage for a sensory experience by making the product seem both comforting and indulgent. The Iconic Yellow Background The bright yellow background is not only visually striking but also enhances the product's sensory appeal. Yellow is often associated with warmth and happiness, which complements the cookies' sensory promise. This vibrant c...

Magnum, renowned for its luxurious ice cream treats, has taken the art of indulgence to a whole new level with its latest innovation: chocolate-encased tubs of classic ice cream. This new offering satisfies the taste buds and engages consumers in a unique sensory experience right from the moment they pick up the tub. Imagine holding a perfectly smooth and decadent Magnum ice cream tub in your hand. The packaging is an invitation to indulge—crafted with a thick layer of premium chocolate that encases the velvety ice cream. What sets this apart is the ingenious design that encourages consumers to crack the chocolate by squeezing the pot and breaking through the top to reveal the rich ice cream. This seamless harmony between packaging and product creates more than just a moment of consumption—it becomes a ritual of anticipation and satisfaction. Cracking the chocolate adds an element of interactive delight, transforming the ice cream into an experience to be savoured. Magnum understands t...